ValueShiftAI helps salespeople move the customer conversation from price to documented, shared value. Seven specialised AI agents – built on the method from The Value Shift and trained on your own company’s data.
Seven specialised agents work together and share knowledge. The salesperson simply describes where the customer is – the AI selects the right method and guides the next step. Click an agent to read more.
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1. LeadfinderFinds new prospects in your market based on criteria that matter to your business.
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2. DifferentiationShows why the customer should choose you – and turns differences into customer value.
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3. Stakeholder ManagementIdentifies who influences the decision, what matters to each, and when to involve them.
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4. ISLOInsight · Ask · Listen · Observe – uncovers what truly matters to the customer.
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5. Financial valueQuantifies what the problem costs today and the value your solution creates.
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6. BANT+CBudget, Authority, Need, Timing and Commitment – is the opportunity real?
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7. Episode MappingPlans the meetings, people and commitments on the path to a decision.
For every company whose customers buy a solution, a service or a partnership – and where the real value is bigger than the price on the quote.
Salespeople & sales managers
Prepare better meetings, ask the right questions, document the customer's value – and win without discounts.
Management & boards
Build value-focused selling into the whole organisation, with a pipeline based on concrete signs instead of gut feeling.
Any B2B industry
Industry & manufacturing, IT & software, services & consulting, wholesale, logistics, energy – the AI is adapted to your market, customers and terminology.
Implementation
We build, train and support – in four steps
We build the solution directly into the platform you already use, such as Claude or ChatGPT – not yet another system to log into.
01 · Set-up
We configure the AI solution with your input, data, and differentiation—and test and optimise it.
02 · Training
We equip your employees to use the agent in daily sales from day one.
03 · Support
Ongoing help using the AI solution so it becomes a habit, not a one-off experiment.
04 · Development
We gather improvements and new needs and expand the solution as you grow.
The team behind
Value-focused sales, AI and business
Michael Raahauge, author of The Value Shift, developed the method from more than 30 years in sales, management and business development; external lecturer at Aarhus University for 20 years and part of Aalborg University Business School's research project on the Value-Focused Business Philosophy. Together with Danni Nørgaard (IT & AI) and Carsten Skov (international business & sales) he builds the AI with you, trains your people and stays involved as it evolves.
500+companies
5,000+salespeople
30+years of practice
20years at Aarhus University
Book a demo
See how ValueShiftAI fits your sales team
We review your sales process, challenges and goals and show how the solution is adapted to your team. After the meeting we can prepare a concrete plan for the next steps.
The Value Shift – Why the Future of Business Is About Winning Together
The book by Michael Raahauge explains the philosophy and the tools behind every agent in ValueShiftAI – Value-Focused Selling, Co-Creation, Episode Mapping and how to turn hidden value into concrete economic figures.
What is Value-Focused Sales AI?What is Value-Focused Sales, and what is the background of the method?How does the solution help us sell on more than price?Is it one AI agent or several different tools?Do our salespeople need AI experience?Is the solution adapted to our company?Does the AI replace our salespeople?What information do you need to develop the AI solution?How is the solution implemented?How is our information handled?What does the solution cost?How do we get started?Can the solution be adapted to our sales process?Contact
It starts with finding the right companies.
Leadfinder identifies new prospects in your market based on criteria relevant to your business. It gives salespeople a more focused pipeline and helps them spend time on the companies with the greatest potential.
Once the right companies are found, the salesperson needs to know why the customer should choose you.
The AI identifies what makes your solution different—your strengths, processes, capabilities, and what you offer that competitors do not provide in the same way.
It is not simply about identifying features, but about translating differences into tangible customer value.
The AI helps the salesperson identify the people who influence the decision—for example, management, finance, procurement, operations, compliance, or the employees who will use the solution every day.
The salesperson gains an understanding of who should be involved, what matters to each stakeholder, and when they should enter the process.
When the customer dialogue begins, ISLO helps the salesperson uncover what truly matters.
Insight · Ask · Listen · Observe
The AI helps the salesperson bring relevant insights into the dialogue, ask the right questions, and listen for both what the customer says—and what remains unsaid.
The aim is not merely to identify a need, but to understand the customer’s situation, problems, consequences, and opportunities.
All seven steps work together in one AI built on your own data, customers, methods, market, and strategy.
This means the salesperson does not receive generic standard answers. The AI understands your reality, selects the relevant method, and guides the salesperson to the next concrete step in the specific sales situation.
Click an agent to read how it supports the salesperson.
Value-Focused Sales AI is one integrated solution that supports salespeople throughout the sales process—from finding relevant leads to understanding customer needs, documenting value, and moving the sale towards a decision.
Seven specialised AI agents work behind the solution, collaborating and sharing relevant knowledge.
Value-Focused Sales moves the dialogue from product and price to the total business value the customer can achieve.
The method helps the salesperson understand the customer’s situation, needs, risks, and financial consequences. It shows how a solution can improve the customer’s business through lower risk, greater reliability, better planning, lower costs, or new opportunities.
Michael Raahauge developed the method based on more than 30 years of experience in sales, management, and business development. He has been an external lecturer at Aarhus University for 20 years and has worked on the development of salespeople, leaders, and companies.
Michael also participates in Aalborg University Business School’s research project on the Value-Focused Business Philosophy and is an external member of its employer panel for Business Administration.
The method has been used in work with a number of Danish and international companies. Specific company references are available by agreement.
Value-Focused Sales AI combines the method with artificial intelligence, guiding the salesperson in daily work and adapting support to the company’s customers, market, strategy, and sales situation.
The AI helps the salesperson uncover the customer’s problems, risks, and business consequences.
The dialogue therefore moves from price to the total value the solution creates – for example through greater reliability, lower risk, better planning, less administration, and new opportunities.
The goal is for the customer not only to ask: “What does it cost?” but also: “What total value does the solution create for our business?”
The solution consists of seven specialised AI agents that work together and share relevant knowledge.
Each agent supports a specific part of the sales process:
Leadfinder
Differentiation
Stakeholder Management
ISLO
Financial value
BANT+C
Episode Mapping
The salesperson experiences them as one integrated solution and does not need to select the right agent.
No. The salesperson simply describes where the customer is in the sales process and what support is needed.
The AI solution then identifies the relevant method and guides the salesperson forward. No special commands or technical workflows are required.
Yes. The solution is built around your company, market, customers, products, methods, strategy, and differentiation.
Its answers are therefore based on your reality rather than generic advice. The better the AI understands your business, the more relevant its support becomes.
No. The AI supports preparation, analysis, and structure, but never evaluates the customer on the salesperson’s behalf.
Professional judgement and the human relationship continue to guide the sales process. Assumptions are clearly marked and must be validated with the customer.
The AI makes the salesperson sharper but never replaces the relationship.
We need relevant information about your company and how you work with sales. This may include:
Your products and solutions
Customer types and markets
Sales process and working methods
Your key strengths and differentiation
Typical customer problems, needs, and objections
Examples of proposals, presentations, and business cases
Commercial strategy and objectives
Competitors and market situation
Relevant guidelines, requirements, and documents
The material does not need to be perfectly structured. We help identify, collect, and organise the information required to make the solution relevant and context-smart.
We build the solution directly in a platform your employees can already use, such as ChatGPT or Claude.
We configure and adapt the solution, test it with you, and train employees to use it in daily sales.
Implementation takes place in four steps:
Set-up and adaptation
Employee training
Ongoing support
Further development of the solution
The solution uses the material you choose to provide, such as information about customers, markets, products, sales methods, differentiation, and commercial strategy.
Access and information handling follow the selected platform’s settings and your internal security and data-protection rules.
Together, we determine which information is relevant and which should not be included.
Set-up costs EUR 2,000,- excl. VAT and includes configuration, adaptation, and initial employee training.
The subscription costs EUR 200,- per user per month with a minimum of 3 users. Support is included; licences and token usage are billed separately.
All prices exclude VAT and will be invoiced from our office in Estonia. Customers outside the EU, and business customers within the EU with a valid VAT number, will be invoiced with 0% VAT. EU customers without a valid VAT number will be charged 24% Estonian VAT.
Start by booking a short demonstration. We review your sales process, challenges, and goals and show how the solution can be adapted to your sales team.
After the meeting, we can prepare a concrete plan covering the information, adaptations, and next steps required.
Yes. The solution is adapted to your market, customers, products, sales methods, and terminology. It can be developed further as your needs, offers, or workflows change.
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Yes—when it is configured correctly, a company can use our AI in a secure way.
Our AI uses information about your company and customers to provide relevant answers. Without this information, it cannot understand your business or help effectively.
What information can it use?
Customer needs, challenges, and meeting notes
Information about delivery, pricing, and costs
Products, services, and sales methods
People involved in a buying decision
What happens to the information?
The information is used to support your company. With the appropriate business account and agreement, it is not used to train the public AI model and is not shown to other companies.
The technology may be provided by OpenAI (ChatGPT), Anthropic (Claude), or Mistral AI. Nexusvalue.ai builds and adapts the sales solution.
How do we protect the information?
Use an approved Business or Enterprise account—not a free personal account.
Use individual logins and two-factor authentication.
Limit access to the documents that are necessary.
Do not enter passwords, card details, or unnecessary sensitive personal data.
Have people review important AI outputs before use.
Use European data processing and a GDPR agreement where required.
Is it completely risk-free?
No online system is completely risk-free. The same applies to email, CRM, and cloud storage. Risk can be kept at a reasonable level with the right account, agreements, access controls, and clear rules.
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